CREWS 2021 → Stories of experimentation from our R&D teams

The agenda




Tomas Barazza

Partner at H-FARM Innovation

Over the past four years, we have welcomed innovation through our Crews program, a fun concept set up to manage our R&D efforts; with few rules and a lot of freedom. In a way, Crews work like in-house startups on a deadline, in that they have 4 months to develop their ideas. Those ideas can birth massive projects: indeed, many of them have eventually become an integral part of our offering, substantially bettering our internal processes.



Antonio Mazzei

Team → Francesca Alloatti, Alessio Bosca, Elisa Canini

When tones of voice, expressions, and faces are swapped in favor of digital communications, how can one understand how the people in a team are actually doing? This project explores a different way of monitoring and understanding the emotional states of a workgroup (such as enthusiasm, frustration, and stress) with the help of AI.



Visual Dialog


Francesca Alloatti

Team → Carlo Alberto Bosco, Edoardo Cordani, Michele Ferro, Mirko Maderna, Riccardo Tasso, Raffaella Ventaglio

Visual Dialog is the result of a research work materialized into a tool that optimizes the conversational assistants’ planning activity, from the dialog flow modeling to their implementation.



Data Journey


Matteo Caserio

Team → Milad Botros, Elisa Canini, Giacomo Flaim

Answering a client’s specific demands requires a lot of data and a guided path. Data Journey is an attempt to answer this need through a narrative dashboard that puts together a guided approach to a more free, research-oriented one.





Riccardo Trabattoni

Team → Max Garavet, Giulia Di Gregorio, Valentina Lunardi, Susanna Marchini, Valentina Paruzzi, Alessandro Zangirolami

This project adopts a new approach to audio branding that allows for better communication and understanding between experts and outsiders of the musical world. Its aim is to value the sound-related component of a brand’s overall strategy.



  • To know more about Crews
    Read the articles to learn more about the Crews’ project paths.

Do you want to know how our Crews are born and what projects they have developed through the years?

Want to understand how the Crew model can be implemented in your organization? Find out how to implement innovation? Drop us a line!