CREWS 2022 → Stories of experimentation from our R&D teams

The agenda




Guido Polcan

Principal at H-FARM Innovation

Over the past five years, we have welcomed innovation through our Crews program, a fun concept set up to manage our R&D efforts; with few rules and a lot of freedom. In a way, Crews work like in-house startups on a deadline, in that they have 4 months to develop their ideas. Those ideas can birth massive projects: indeed, many of them have eventually become an integral part of our offering, substantially bettering our internal processes.



Nazareno De Francesco

Team → Andrea Bolioli, Alessio Bosca, Federico Criscuolo, Nadia Poli, Riccardo Tasso

Tipi → Elisa Cucchetto, Francesco Tarasconi

Is it possible to imagine AIs as valid support to humans? An analysis of the new GPT-3 model to experiment with its generation, reasoning, and generalization capabilities.





Gilberto Pastorella

Team → Giovanni Binello, Andrea Bolioli, Elisa Canini, Nicola Gubernale, Carlo Maria Rinaldi, Francesco Tarasconi

Tipo → Federico Criscuolo

Can a scientific approach support managers in their more strategic decisions? A new work framework was developed starting from a Bocconi University study, to choose in a more structured way, opening up to the use of different data sources.





Luca Desogus

Team → Giulia Balboni, Martina Cotella, Adriana De Matteis, Giulia Di Gregorio, Mariafrancesca Guadalupi, Margherita Torre

Tipi → Carlo Asta, Vittorio Di Tomaso

As humans, we are — more or less knowingly — subject to all kinds of bias, including those related to the workplace. Prisma tries to offer companies a debiasing path to promote a more inclusive workplace that is open to the genuine appreciation of people.



Burning Issues


Nadia Poli

Team → Chiara Albano, Marzia Giuditta Anelli, Irene Benedetto, Maddalena Bogni, Andrea Lacavalla

Tipo → Ryslaine Moulay

An innovative framework to support organizations in considering the social and environmental impact of a project, from the initial, idea generation phase through to its complete development cycle. Five theme-based clusters and one tool that, through a proprietary algorithm, generate synthetic assessments, helping the ideas’ and projects’ selection.





Raffaella Ventaglio

Team → Chiara Albano, Alessio Bosca, Nazareno De Francesco, Luca Gaverina, Francesca Pizzutilo, Marco Zoffoli

Tipo → Antonio Mazzei

Can voice make interacting with a VR environment even more immediate and natural? This project explored the integration of a conversational agent into a digital environment, with the aid of a photography assistant that helps in creating the optimal layout for a photoshoot.



Do you want to know how our Crews are born and what projects they have developed through the years?

Want to understand how the Crew model can be implemented in your organization? Find out how to implement innovation? Drop us a line!