Memories can be materialised through meaningful experiences that extend beyond physical products or services. New experiences can occur at any touchpoint of the value chain both on a physical level and a digital one as intentions and needs are being translated into significant interactions with the brand’s living eco-system. As we constantly search for input that can stimulate our minds and body new opportunities arise as brands enter realms that leverage on the narrative, cultural and emotional impact they have on the humans that revolve around them, employees and customers alike.
Service & Product Design
Interpreting interconnected dependencies between business, culture and processes defines our ability to envision new opportunities and transform them into tangible solutions. We use our design competences and intelligence to ideate, create and build meaningful experiences through products or services that are valuable for people whether end-users or employees. With a user-centric approach we cover the whole spectrum of activities from analysing behaviours to testing a work in progress concept that can be later launched into the market for consumer testing and final release.
Powerful brands find creative ways to represent their authentic DNA not only through their products and services but also as media companies. A story of an organization is a complex constellation of elements that embody its shared identity, the values it embraces and the offer it bring to the market. Adopting a tone of voice, selecting a visual representations or creating memorable experiences all represent the various building blocks of a coherent narrative framework that speaks in a meaningful way to those who listen.
Visual & Interaction Design
Through empathic collaboration we help brands interprete their purpose and translate their identity into an intuitive visual language that is able to convey its character and complexity through products, services, experiences and stories. By defining a creative direction and building a design system, we are able to create visual experiences that speak to various consumers in non conventional ways that are coherent with their level of maturity and cultural context.