To increase the value of Prelios Group’s path towards innovation, we design an articulated innovation program, based on three streams of work:
To achieve a high quality flow of ideas, we proposed Start Me Up: an atypical and widespread training activity to learn how to design and launch a startup, thanks to the acquisition of new methodologies coming from an innovative approach.
Together with Prelios we created the identity of an imaginary startup, defining a real business model as well as a precise brand identity, creating a website and a team of professionals lead by Ludovica, the founder — a character that has a face, a personality and a “real” story to tell.
A narrative framework firmly embedded in real dynamics is one of the main features of the Alternate Reality Game (ARG), a highly engaging game format in which we have gained a decade of experience thanks to numerous corporate training sessions.
Throughout the experience, Ludovica, represented by a professional actress, support the participants in their innovative journey. She was the one who launched the challenges with a video message and then communicated the results, again on video. In case of doubts, the participants took Ludovica as a reference, contacting her on Teams or via email.
An alternation between reality and fiction that makes the ARGs a distinctive mean to train and develop new skills and practices, as it introduces a playful element that easily transforms participants into real startuppers on the hunt for investments. In this context, the desire to experiment and collaborate is encouraged by the fact that people can act and experiment firsthand in a safe space, without fear of making mistakes.
The narrative framework of Start Me Up included four challenges that were the object of the simulation experienced by the participants. The top six finalist teams were invited to a real meeting with investors and top management to present the startup as their own. The group that won the largest (fictitious) investment was declared the winner.
“Start Me Up allowed me to meet new people and appreciate the way they work, having the opportunity to express myself freely in each challenge. I think the initiative was original because, through the various challenges, it gave the opportunity to range over various economic topics and to learn about a completely original and unexplored business, which challenged the creativity of many.”
The Start Me Up project developed in 5 weeks and involved 198 people, divided into 29 teams. The level of engagement was high and consistent: the final satisfaction survey showed that 84+% of participants rated the experience higher than 7.
The taste for play and competition, as well as the narrative element, combine to make the Start Me Up experience unique and attractive, motivating people throughout the innovation path.
Prelios Group has chosen — with successful results – an unusual training path for its employees, demonstrating that innovation is not only identified with the evolution of processes, but also with the experimentation of new activation methods.
“Start Me Up allowed participants to understand what it takes to initiate the development of an idea, in a protected, yet complex and competitive environment. Adopting the techniques and tools used during Start Me Up will allow colleagues to be even more prepared and faster in the development of the ideas that are part of the innovation program.”